Float is a water therapy product, focusing on soothing water relaxation. The healing properties of water are well known to relieve stress and improve well-being. Float adds a new dimension to the water experience, one of relaxation and total bliss.
Approach
To capture the deep and nourishing experience of floating and to show graphically the weightlessness and comfort of being wrapped in water. To emphasize the science and beneficial effect of water relaxation the headline is a custom type, inspired by brainwaves frequency.
