The assignment was to create a series of advertisements for the hard seltzer Blind Lemon.

My approach was to create something as weird and quirky as both Deep Ellum Brewing Company & Deep Ellum its self is. I eventually landed on the idea of using the "awkward family photo" style. By using some of the most bizarre photos I could find, I paired it with the tag line "The more you drink the less awkward it gets" to encourage people to take the edge off these weird photos with a Blind Lemon seltzer.

The reaction to these poster ads was extremely positive and got a cringe factor out a few people as well which was part of the goal, to cringe so much you need to drink in order to even look at the photos.