Drive awareness of Black Flag within the core demographic of men, aged 25 to 54, through memorable, shareable content that reinforces the brand’s tough attitude and no-nonsense approach.

Using the brand’s spokesman, Paul Teutul from “Orange County Choppers”, the “Paul Lets It Fly” video series shared observations and insights from the tough guy on a variety of topics. The “Millenials” video in particular mocked Gen Y’ers for their lazy habits and silly shortcuts. Raw and unedited, the video is instantly memorable and shareable, and established the brand as one that doesn’t mess around.

Launching throughout the summer and fall, the videos will be shared on the Black Flag Facebook and YouTube channel, and will be used in advertising efforts to drive new “likes” and followers.