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The assignment was to develop an out-of-home campaign, including transit station takeover and mobile units for the Monterey Bay Aquarium in order to drive visitation.
The denizens of the aquarium are not only interesting, but gorgeous. We featured them in striking photography as the centerpieces of this campaign, then designed elegant illustrative elements. We used their long-time tagline “Share the love” but added headlines that expressed that in a fun and clever voice.
The campaign has just gone up, so no results are available at this time.