
- Client
- Self Initiated
- Category
- Poster
- Political
- Country
- United States of America
- Main Contributor
- ThoughtMatter
- Title
- Client
- Self Initiated
- Category
- Poster
- Political
- Country
- United States of America
- Main Contributor
- ThoughtMatter
- Title
Assignment
Engagement demands action. As a studio focused on work worth doing, we dedicate resources to taking part in larger civic debates and movements. We use our design and strategic skills to help call attention to causes that we care deeply about and amplify the voices of the people fighting for social change.
Approach
Inspired by the surge of grassroots organizing behind the first Women’s March in January 2017, we set out to design and distribute a set of posters to marches around the country. We organized a Kickstarter campaign to fund the printing of 15,000 of these posters, and distributed them to more than 20 marches across the US (and London in the UK) via a network of on-the-ground partners.
After seeing more and more young people speaking up and starting movements, we set out to design posters specifically for teens for the 2019 Women’s March. We brought in 16-year-old activist Evangelia Artemis-Gomez to lead strategy and creative direction for the project, and built a coalition of youth-focused nonprofits in a dozen cities around the country to make sure that the 10,000 posters printed made it into the hands of young people.
For the 2018 March for Our Lives, we designed and distributed a set of posters intended to capture the sense of urgency and outrage that coalesced around gun control following the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. We also co-hosted a poster-making event with The Met Teens Program, helping participants create posters for the nation-wide march.
Results
Our award-winning posters have been widely recognized by publications such as the New York Times, Ad Age, Print Magazine, the Poster House museum, Elle magazine and Buzzfeed. Our commitment to activism has attracted the types of clients we love to work with—those who want to make a positive impact on the world in which we live.
Contact Information
- Company Name
- ThoughtMatter
- Phone
- 2129948500
- martha@thoughtmatter.com
- Website
- www.thoughtmatter.com
- Address
- 19 W 24th St
5th Floor
New York, New York
10010 US