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Today, young people are vulnerable to extremist narratives, which play on their insecurities as they struggle to find their place in the world. Parents, teachers and school leaders on the frontline of protecting these youngsters, need the right tools to help them identify and respond to the signs of radicalisation, and ensure they build up resilience against being groomed and exploited by extremists.
The ‘Educate Against Hate’ campaign provided resources, information, advice and a movement, to help parents, teachers and school leaders keep young people safe from the influences of radicalisation. This striking poster used a clear and bold typographical approach as part of a much wider campaign fronted by a carefully designed website. Schools were sent the A2 poster as part of a nationwide direct mail campaign, or could download their own via the website to instil a strong and united defiance to extremist ideologies.
Within two weeks of the campaign launch, the poster was downloaded by over 5000 schools up and down the country.