The name of our company is Mermaid, Inc. We believe that creativity isn’t a solid thing. It’s a fluid process. For us, the fluid world mermaids inhabit is an excellent metaphor for the fluid-state-of-mind philosophy needed to thrive in today’s rapidly evolving business environment. Hence Mermaid, Inc.’s tagline, “Fluid Creativity.”
To showcase this on the landing page, a fluid, water-esque video plays under our Super Power Statement and the “Work”, “Services” & “About” buttons. There is a surprise reveal for each of the buttons on rollover. The “Work” button rollover reveals a burning flame video that is a nod to the passion we have for our work. The “Services” button rollover reveals a contracting-eye video that speaks to the focus of our services. The “About” button rollover reveals a question mark, glitch-style video that reflects our core belief of always starting with the Why. The same fluid, water-esque video creates the tail of our icon & is carried throughout the entire site. The animated flowing motion of the site’s typography emphasizes our fluid approach to creativity.
