“Visit Nebraska. Visit Nice.” is the newest campaign created to support tourism in a state that promises special moments in a surprisingly beautiful land. Each poster contains a narrative that paints the picture of a unique experience waiting to be discovered. The target audience for this poster was history enthusiasts.
Approach
Toadstool Geologic Park offers a landscape that is so unexpected in Nebraska. Posters were placed in prominent locations in Nebraska, including tourism sites. Over 10 different stories and images completed the campaign.
Results
The campaign was constructed to instill the sense that there is a genuineness to the Nebraska experience. After all, one of the things that is “nice” about the state is that it’s free from the commercialism that typically accompanies popular tourist attractions.
