Promote Glossier skincare products as the ones that protect you against pollution.
Approach
The damaging effects of pollution in metropolitan areas is a reflection of what could be happening in our skin. Utilizing actual damaged spots in the city such as cracked sidewalks, smoke spots, and peeling paint Glossier wanted to show that the elements harming the city are also harming our skin.
Results
We emailed the brand Glossier our project and we got a very good reaction from them liking our insight and execution.
