Our assignment was to cause people to reflect on their personal reality, that of others living in our community and the condition of the nation broadly; having done that, to cast their ballot on November 3, 2020.
Approach
We wanted to capture the very raw present reality of life in the United States through the lens of the COVID pandemic and racial unrest in our country. We chose editorial images captured by four photographers at Getty Images for their ability to convey the frustration, pain and hurt that everyday people are feeling.
Results
Undertaking this project led to significant discussion and sharing within our organization and the posters were well received in the community. We were energized to declare November 3 a national holiday for our agency, giving our team a paid day off to facilitate their participation in the election.
