The aim was to communicate the Festivities of the Ascension, which are the second most important in the city of Santiago de Compostela. In addition, the aim was to convey the need to celebrate after two years of pandemic.
Approach
We looked for a graphic element that, while being simple, would give all the information about the festivities at a quick glance. The idea was to play with the term "ascension" and transfer it to a playful and festive environment.
Results
The reception was impressive, especially on social media, where it was widely shared and even memes were made with the poster.
