A logo rebrand project for the Museum of Ice Cream, an Interactive Museum in New York City, NY and Austin, TX. The goal was to combine iconography of museums (statues, sculptures, art pieces) with characteristics of ice cream to create an easily recognizable device that best describes the name and what the company wants theirselves to be known for.

I approached the logo design with the intention of combining museum imagery with characteristics of ice cream, with the goal of finding an overlap between the two. The idea of fragmented head sculpture conveyed the idea of melting, like ice cream, when paired with an ice cream cone. Finding this overlap between the two helped create a recognizable symbol that can accurately depict the brand name in a playful, lighthearted manner.

The project was seen as successful as it helped create a recognizable logo mark and a new cohesive brand identity.