Being one of the highlight events of Chengdu's landmark IFS, IFS Music Fest was a 2-day Rock 'n' Roll fever filled with music, games, cuisine, wine and fun. This poster is dedicatedly designed for communicating this music festival to the public.
Inspired by the Chinese name of Music Fest '有樂會', which shares the same meaning of 'have a date' in Putonghua pronunciation, the key visual was a illustration of woman and man's holding hands in metallic effect, not only showing the key message of 'let's have a date!' at a glance, but also expressing a hidden message of connecting the world by Rock 'n' Roll music.
The IFS Music Fest was closed successfully with a overwhelming response from the youths in the Chengdu city, and resulted with a very favorite-able exposure in the media coverage and became the talk-of-the-town event in the summer.