PBS- Public Broadcasting Service: "Take a Closer Look" Ad Campaign
The assignment was to collaborate with two group members to create a print ad campaign for our client, PBS.
As a group, went explored many concepts, but ended up focusing on the idea that PBS is the only broadcasting service that really explores our world from a new and different perspective. With this in mind, we chose to show each of the genres of programs that PBS offers in a completely new light. Our group explored the idea of choosing objects that no one generally looks closely at, i.e.: the top of a microphone, inside a generic beaker, and the tip of a pencil. These three objects represent three of the main topics that PBS features: music/the arts, science, and education. We paired each of these small scenes with large ones that no one would expect to see when looking closely at and object: the moon landing, our ocean, and a mountain climber. These three things represent the broadcast topics of science/history, nature, and adventure. Pairing these scenes together not only created a sense of imagination, but it showed the viewer that when you take a closer look at things, you might find more than you'd expect, which is the goal of our client, PBS.
The overall objective of our ad campaign was to draw the viewer in with a striking and unusual, but interesting scene, and to show them that PBS is more unique than any other broadcasting service. We aimed to show off PBS' ability to dig deeper and take a closer look at the world around us.
PBS- Take a closer look. "Exploring history, science, the arts and our world with a different perspective."