Students were asked to develop a hypothetical suggestion for a specialty beverage package and possible carrier concept of a beverage of their choosing. For this project any type of average category may be explored, but consideration should be given to the development of specific design theme (i.e. limited edition tribute). Stress was placed on research and creating a desire for the product while communicating something specific around the theme; exploring graphics and typography; and consideration for a carrier concept. Students develop a hypothetical name, develop a logotype, create labels and all graphics.

The term “hair of the dog that bit you” is a colloquial expression coined in the 1800’s in the English language predominantly used to refer to alcohol that is consumed with the aim of lessening the effects of a hangover. The “Hair of the Dog” product takes this notion and pairs liquor with flavored syrup, which can be added to someone’s coffee or tea in the morning after a long night of drinking when the hangover sets in. The individual bottles can be placed alone on a shelf, or inside the themed gift set.

The theme of the design as a whole is a nod to the 1800’s quackery salesmen of “Snake Oil” being a wondrous cure-all elixir. The comedic nature of the flavor “Hot Scottie” being a play on word for both dog breeds as well as alcoholic drink names makes the product a fun and perfect gift for loved ones who enjoy drinking alcoholic beverages.