Lily's Café is a french restaurant/bakery newly opened in the Downtown area of Beirut, Lebanon. The client came to us with a quite refined presentation of the interior design, having worked on a very subtle, high end and refined ambiance. We were asked to translate the exquisite architecture into a brand identity of Lily's.
Following the direction taken by the interior designers, the elements used on the details of the place, have been transformed into thin patterns and gold lines, printed with hot stamping technique, along with touches of pastel colors, creating an overall poem of elegance.
The designed collaterals served as canvases to the concept of french finesse and luxury, cake packaging, bags and boxes were printed with Lily's patterns and pastels. As well as the cutlery and tableware, having the little apostrophe icon, blinking at the rims of plates. The overall experience at Lily's Café is an effortless luxury, of pleasing flavours and a lush ambiance.