Atomic Candy is a quirky, quaint, old-fashioned candy store located on the historic town square in Denton, Texas. It’s the kind of place where old things are new, and unusual, nostalgic and weird are the norm.
The store needed in-store window posters to lure in passersby and visitors to the square during Valentine week, a time of copious candy gifting and consumption.
Valentine’s Day is celebrated every year on February 14. It is a celebration of romantic love, an occasion on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines").
Keeping with the shops retro, sci-fi sensibilities, we created a series of posters capturing amazing moments in intergalactic love affairs that involved candy.
The client saw increased traffic to the store and a bump in Valentine’s Day sales, and apparently the population of Denton even grew that year…not that the two are related, but hey…you never know. The campaign was featured in notable industry blogs and publications.