Create a cohesive brand for SCAD Athletics that reflects the achievements within the university’s multiple sports.
We redesigned the honeybee mascot to create a more aerodynamic stance and forward motion. Based on the Francker Condensed Semibold font, the new, streamlined typeface throughout all brand materials incorporates a stinger to suggest the honeybee’s tenacity. This text, on uniforms, business cards, web materials and more, showcases the determination and professionalism of SCAD Bees.
SCAD Athletics now has a powerful, dynamic brand that meets the high caliber of SCAD student-athletes.