This is a pop-up poster for "Thanks challenge" that against current COVID 19 crisis. "Thanks challenge" is a public campaign that express thanks messages to all medical staffs who fight for our health. It should convey the message of their endeavor accordingly. As voicing out medical staffs' struggle against the current situation in the poster, it has to give an opportunity audiences to reconsider medical staffs' attempt fighting for public health care.
While COVID 19 is regarded as rather a heavy topic, I tried to draw attention by depicting cartoon visual, concise illustrations, and distinct color variations and by excluding any professional medical visuals to make it familiar for everyone accessible. On top of that, As "Superman", well-known heroic representation, metaphorically expresses doctors' and all medical staffs' endeavor, it conveys heroic aspects of them well.
According to the client's reaction, it successfully illustrates that all medical staffs strive for public health against COVID 19 as a "Superman" against enemies.