We wanted to announce the Florida Aquarium’s 20th Anniversary in a really fun, big distinctive way.
To accomplish this, we ran a billboard in a very high traffic area (off I-275) in Tampa, FL, featuring a huge 3-D inflatable puffer fish. You couldn’t help but notice this widely expanded puffer fish with its large spikes. It was blowing out the candles on a cake, accompanied by the bold headline…20 Years And Still Swimming Strong.
By using this innovative “inflatable” 3-D prop technology instead of a fiberglass sculpture, we saved the Aquarium over $10,000 yet still achieved a powerful impact. Additionally, the billboard ran in a high traffic area that guaranteed 1.2 million impressions per month. Since the billboard has been running, along with other media, Aquarium attendance has risen by 15%.