The Kit Kat slogan "Have a Break, Have a Kit Kat" has been the idea behind most, if not all, of its advertising, and it is primarily targeted toward working people who need to take a break. So the goal for this ad was to reach anyone and everyone who wants to enjoy a delicious chocolate wafer snack. With the headline "The Easiest Break Up Ever," I was able to play on the fact that Kit Kats are easy to break apart and eat, but also tie in the idea that they are desirable for every mood and situation, including a breakup.