This project is rebranding Kitchen Stories, which is a cooking APP that offers a wide range of free tasty and healthy recipes.
The new brand mission aims to share recipes from different countries to promote communication between different cultures. Showing and sharing kitchen stories like different ingredients, tools, and customs from different cultural backgrounds connects people worldwide through smell, taste, and visuals.
We are the only food company that connects food with different cultures. We promote tangible sensory and focus on connecting people with their cultural backgrounds. It’s about personal tasting memories, also about universal food communication.
Key Values: Connection, Family, Love, Bonding, Generation, share, and Culture.
Tagline: Food is where we begin.
Based on the new position and concept, the warmth of brand elements is important, which influenced the logo, brand color choices, image treatment, and patterns.
The family bond is strengthened through recipes for the daily meal, and at the same time, the food culture communication in different countries gets promoted. More and more people are willing to use Kitchen Stories to learn how to cook delicious food and share their family memories about food.