We were assigned to advertise a snack of our choice. We were to develop the headline, copy and overarching concept to create an appealing ad for our snack.
I went with the unflavored pop tart as my snack as I think it is a very undervalued snack. Being the "boring" pop tart I wanted to show it was still a delicious treat despite not being covered in sugar. I wanted to emphasize the jelly filling so I wrote "party" out in jelly to show even though theres a plain, serious outside, the jelly inside is delicious and exciting.
The results are that I created a colorful and fun ad for a normally thought of as boring snack in order to change people's opinions on this snack. I believe I was successful in this and culminated with a fun and exciting addition to my portfolio.