Campaign for The Basement Theatre’s New Zealand premier of the New York play, The Motherfucker with the Hat’.
Two versions of the poster were printed. Version1. MOFO for public transport exposure and the MOTHERFUCKER version for in theatre exposure.
This is indeed a funny, dark, gritty urban tale of love and deceit. And just who is ‘The motherfucker with the hat?’ Our poster and online campaign poses the same question, with stunning moody imagery of the lead characters posed behind broken and disparate types, resembling their discombobulated lives. The part colour played was carefully considered. Icy blue contrasted with flesh tones.
Posters, animated gifs, flyers, advertising, t shirts, stamps. The play attracted good audiences and the poster work has been acknowledged by the Best Awards in NZ and AIGA in Australia