The goal of this project was to elicit a feel of heritage, tradition, and craftsmanship. By combining imagery to create an identity for the business.
Approach
The proposed brandmark combines the imagery of a castle with a sewing machine. These two images bring together the themes of heritage and tradition with the craftsmanship and tools that Bishop uses.
Results
The logo is successful because it communicates the connected heritage of the company as well as the craftsmanship.
