Livescribe’s latest smartpen required packaging to beautifully highlight core product features while establishing a bold shelf presence. A secondary challenge called for the team to design an in-box system that maintained a luxurious presentation while also protecting the smartpen during transport.
The packaging had to be as elegant as the smartpen. Using previous design experience for the luxury car market, the creative team wanted customers to easily experience the design details of the smartpen. And because the Livescribe 3 smartpen was designed as a mobile companion for the iPad® and iPhone®, the team needed a smartpen package that would also appeal to those mobile device users.
Rather than showing the entire smartpen, detail shots of the premium writing instrument allow the customer to see the elegant design and features of the smartpen from afar. Showing the smartpen’s most beautiful sides and picking up the pattern of the twist ring provided graphic elements for a consistent design language. As with premium jewelry, the in-box tray presents the smartpen on a felt stage while protecting and securing the smartpen during transport.