Given the scope of the institution, it was important to define our target audiences for the poster series. Auburn University is made up of many tight knit academic schools and programs. Students spend most of their time in a few buildings, so rather than trying to reach a general campus audience, we focused our efforts on reaching students within each of these programs. Our team designed a simple and sleek visual system that would allow us to integrate tailored messaging into all of the individual school environments on campus. We gathered insights about each of the programs to craft posters that would speak to every unique field of study. Each of the posters featured a clever, customized headline for the specific audience, and the posters were installed in strategic locations within the academic buildings.