Our goal was to join all the Tampa Bay fans in showing our support for the Tampa Bay Lightning, as they attempted to shock the hockey world and defeat several NHL hockey powers on their way to making it to the prestigious Stanley Cup Finals.
We decided to take an aggressive, fun, tongue-in-cheek approach and made our fearsome Sand Tiger Shark the hero of our creative, first showing him with a New York Ranger’s team banner in his mouth. Then after they beat the Rangers to qualify for the Stanley Cup Finals, we put the Stanley Cup in the Shark’s mouth and boldly proclaimed that “now we were hungry for Stanley.”
The Florida Aquarium received an outpouring of positive comments from Tampa Bay fans via social media. Even the Tampa Bay Lightning’s Marketing Director thanked the Aquarium for such captivating creative support. Additionally, we were able to connect with a slightly different crowd from our typical target of women with younger children.