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120 Spencer is set to become a magnetic destination that positively contributes to the future of Melbourne. The brief was to create a poster that brought to life Melbourne’s cool, unpretentious edge with an aesthetic that is vibrant, distinct and engaging.
The posters showcase the unique cubic word-mark and bespoke typeface that emphasise the theme of creative play. They communicate the building’s position as a place where strong ideas and big ambitions take hold.
The posters successfully visualised 120 Spencer’s position as a place where game-changers and powerhouses-to-be get their start - and their inspiration - and brings to life the space’s creative, commercial and ambitious characteristics.