Founded in 1991, Hotels.com was one of the original web destinations for booking hotels. But in a cluttered travel market with quirky URLs and big search engines, reliable Hotels.com started to feel stale. To solve this, we turned one of their biggest weaknesses into a strength.

Quite simply, Hotels.com is the obvious choice for booking a hotel online. Beyond having an obvious name, their Welcome Rewards Program, Guest Reviews and award-winning mobile apps, also make Hotels.com the "The Obvious Choice." It's so obvious, in fact, that there was only one man who could help get the word out: Captain Obvious.

Since launching on 2/24/14, Hotels.com has had the highest weeks of GBV
(gross booking volume) on record for the company. Breaking records for a
company that, until recently, delivered 30% growth numbers was no small feat.