- Award
- Silver
- Agency
- CP+B
- Client
- Hotels.com
- Art Director
- Bryan Lee
- Marc Wilson
- Category
- Video
- Travel
- Country
- United States of America
- United States
- Award
- Silver
- Agency
- CP+B
- Client
- Hotels.com
- Art Director
- Bryan Lee
- Marc Wilson
- Category
- Video
- Travel
- Country
- United States of America
- United States
- Title
- Obvious Eye Contact
- Creative Director
- Andrew Lincoln
- Matt Talbot
- Director
- Stacy Wall
- Production Company
- Imperial Woodpecker, NYC
- Production
- Chad Hopenwasser
- Executive Creative Director
- Dave Swartz
- Dan Donovan
- Director Of Photography
- Sam Levy
- Copywriter
- Stephen Dalton
- Ross Saunders
- Client Support
- Nicholas Hayes
- Neha Parikh
- Melissa Nguyen
- Agency Producer
- Aaron Kovan
- Account Supervisor
- Adam Barger
- Kelly Olech
- Account Executive
- Caleb Zimmerman
- Account Director
- Kate Higgins
Assignment
Founded in 1991, Hotels.com was one of the original web destinations for booking hotels. But in a cluttered travel market with quirky URLs and big search engines, reliable Hotels.com started to feel stale. To solve this, we turned one of their biggest weaknesses into a strength.
Approach
Quite simply, Hotels.com is the obvious choice for booking a hotel online. Beyond having an obvious name, their Welcome Rewards Program, Guest Reviews and award-winning mobile apps, also make Hotels.com the "The Obvious Choice." It's so obvious, in fact, that there was only one man who could help get the word out: Captain Obvious.
Results
Since launching on 2/24/14, Hotels.com has had the highest weeks of GBV
(gross booking volume) on record for the company. Breaking records for a
company that, until recently, delivered 30% growth numbers was no small feat.
Contact Information
- Company Name
- CP+B
- Phone
- 3038923199
- yo-awards@cpbgroup.com
- Address
- 6450 Gunpark Drive
Boulder, Colorado
80301 US
