
- Award
- Honorable Mention
- Design Firm
- Traction Factory
- Client
- Snap-on Tools
- Designer
- Norah Perry
- Category
- Promotion
- Country
- United States of America
- Award
- Honorable Mention
- Design Firm
- Traction Factory
- Client
- Snap-on Tools
- Designer
- Norah Perry
- Category
- Promotion
- Country
- United States of America
- Creative Director
- Steve Drifka
- Art Director
- Steve Drifka
- Retoucher
- Ibro Gulamov
- Christopher Dick
- Photographer
- Kevin Netz
- Main Contributor
- Steve Drifka
- Executive Creative Director
- Peter Bell
- Copywriter
- Tom Dixon
- Ryan Strode
- Account Executive
- Whitney Marshall
- Account Director
- Shannon Egan
Assignment
Snap-on franchisees interact with their customers in person on a weekly basis and are routinely challenged to keep their sales environment fresh and exciting. Our objective was to create and execute a summer promotion that was unexpected while providing an opportunity for the franchisee to engage in the program.
Approach
Featuring national recording artist and Traeger Pro Team member, Tim Montana, the Master of the Pit promotion incorporated a high-end barbeque thematic. Franchisees and their customers were engaged by sharing barbeque tips on the Snap-on van and in social channels featuring Tim Montana.
Results
The creative execution was unexpected for the brand and was a disruptive addition to a routine customer interaction. Engagement in the retail environment and on social media was significant. The complete promotional package, supported with candid imagery, took on the personality of the talent and contributed to a 15% lift in year-over-year retail activity.
Contact Information
- Company Name
- Traction Factory
- Phone
- 4149440900
- tf_awards@tractionfactory.com
- Website
- www.tractionfactory.com
- Address
- 247 S. Water Street
Milwaukee, WI
53204 US