Reintroduce Havaianas flip flops to the American market.
Our insight for this campaign was that people get very specific tan lines when they wear Havaianas flip flops. We turned this into a unique selling point by branding the tan lines as the mark of a good time. To make the print execution more engaging, we attached real polaroids to the page. Peeling the polaroid off reveals Havaianas branding underneath, while the back of the polaroid offers people to share their feet tan lines for a chance to win a free vacation, extending a simple print idea into social.