
- Award
- Silver
- Design Firm
- Cue
- Client
- Lotus Pharmacy
- Designer
- Katelyn Reynolds
- Category
- Branding
- Country
- United States of America
- Award
- Silver
- Design Firm
- Cue
- Client
- Lotus Pharmacy
- Designer
- Katelyn Reynolds
- Category
- Branding
- Country
- United States of America
- Title
- Lotus Pharmacy
- Creative Director
- Alan Colvin
- Main Contributor
- Alan Colvin
Assignment
Create an institutional pharmacy brand with service that is both expert and empathetic. The brand must be credible enough to compete with large pharmacy brands while expressing care for both caregivers and patients.
Approach
Inspired by the lotus flower, the brand identity becomes a symbol of new beginnings, overcoming obstacles, and empowering growth. In contrast to conventional institutional pharmacies, the brand expresses in a human, but iconic way. The strong pink color and lotus flower mark are central to how the brand expresses itself, representing its visionary female leadership.
Results
The brand system stands out from traditional institutional pharmacies, elevating the personal, high-touch pharmacy, and differentiating it as a company with heart.
Contact Information
- Company Name
- Cue
- Phone
- 612-465-0030
- info@designcue.com
- Address
- 520 Nicollet Mall
Suite 500
Minneapolis, MN
55402 US