Create an institutional pharmacy brand with service that is both expert and empathetic. The brand must be credible enough to compete with large pharmacy brands while expressing care for both caregivers and patients.

Inspired by the lotus flower, the brand identity becomes a symbol of new beginnings, overcoming obstacles, and empowering growth. In contrast to conventional institutional pharmacies, the brand expresses in a human, but iconic way. The strong pink color and lotus flower mark are central to how the brand expresses itself, representing its visionary female leadership.

The brand system stands out from traditional institutional pharmacies, elevating the personal, high-touch pharmacy, and differentiating it as a company with heart.