To create a self-promotional piece around the concept of drinks in the United States and the concept of having Drinks on us—inviting the drinks.
We began by developing a theme and brand for the promotion: Drinks on US. The core of this promotion is a branded YETI® Rambler® featuring a powder coating logo etched out. An informative brochure is also bundled with letterpress coasters and high-quality stickers. The real challenge of this project was developing a packaging to house these materials of contrasting size.
The finished package is eye-catching and impossible to ignore. Clients who have received one have been genuinely impressed and we have received positive feedback as a result.