Make people visit and know more about National Trust's Heritage Locations.
We thought what's that one thing that people need all the time? Internet or Say Wifi. We found a way to make locations in proximity to National Trust sites wifi equipped. Then for wifi activation passwords people had to know about the history of the location in proximity.
It not only educated people about various heritage sites but also created a buzz which in turn accentuated people's interest in National Trust programs.