I decided to design a logo for a womens hat company. I wanted the company to focus on beach/river hats, so I decided to combine a typical beach hat with a fish. Then, I gave the brand a french name to evoke a fun and somewhat fancy atmosphere.
The mark for Chapaeu de Rivage is feminine and playful. The simple and cute design of the fish combined with the elegant look of the hat work to meld both elements together.