The Client – Penny Hay is an Interior Architect, Artist and Collector. Her works, ranging from luxury residential homes to retail spaces, are filled with her custom designed furniture, fixtures and hand selected objects. Design Solution – The squirrel was selected as a metaphor of how Penny Hay designs, collecting objects and ideas, storing them for future use, Its curved form is reminiscent of ornamental furniture. Classical typography and a simple black and white color palette deliver a timeless marque, both as a formal logo and an artist stamp to use on custom designs.