Chris Spencer, EVP Creative (National Geographic), Brian Everett, VP Design (National Geographic)
Project Manager
Leah Wojda
Main Contributor
SJI Associates
Assignment
Convey the fascination of Jeff Goldblum’s interesting take on the world, through the prism of his always inquisitive and highly entertaining mind.
Approach
Goldblum’s unique take on deceptively familiar objects is portrayed through an array of iconic objects seemingly emanating from his brain, which represent topics explored in the series.
Results
Key art promoted the series and helped drive tune-in through print, digital, and social channels.