Packaging design for a Mexican pastry store. Tlatoani is envisioned as a business that is built on the values and tradition of authentic ancient Mexican culture.
Approach
The work embraces Aztec culture and its name is taken from Nahuatl, which means “ruler”. The illustrations in the packaging are based on Aztec imagery and gods.
Results
In lieu of incorporating a traditional color palette, inspired by ancient codices, richer brighter hues promote a lighthearted, fun brand.
