Cadet is a Montreal restaurant that attracts a clientele seeking a laidback ambiance to unwind with friends over a glass and light food, a starting point for a night out, or simply a place for conversation.
Inspired by the yellow stripe representing the first rank for cadets in the army, the visual identity and platform are based on a graphic reinterpretation of this insignia. A rich blue was chosen, along with a typeface that recalls classic typewriter lettering. The Cadet brand could not outshine its own menu, so we developed a visual identity that was sober, elegant and timeless. It was also important to make a subtle link between the military nature of the name and the refined, delicate meals served. A goal accomplished through an insignia that evokes the gesture of a chef and his attention to detail.
The restaurant’s tables have not been empty since the opening in the fall of 2016.