Our brief was to design an identity for the California State Parks Foundation's Campaign to Save Pigeon Point Lighthouse, aptly named Light Up the Future. Built from 1871-1872 to ensure safe passage for ships along Central California's foggy, rocky coast, Pigeon Point Lighthouse is literally crumbling. Closed to the public since 2001, the campaign aims to raise the necessary funds to save this remarkable 115-foot icon and reopen it to the world. Brochures, exterior signage, and a donor wall were also part of this project.
The symbol was inspired by the down shot of the first-order Fresnel lens, comprised of 24 lens groupings identical to the existing hand-crafted lens. To visually support the campaign name, the symbol serves as a beacon, conveying radiance, positivity, and continuity.
Campaign Goal: To raise $15M to do an interim stabilization of the structure, remove the lens for repair, restore the upper and lower towers and the adjoining oil house.