This project misson is redesgin their high-end mooncake series packaging for XINYUAN, a premium traditional food brand with over 50 years. Client looking forward to get rid of conservative and traditional packaging image, to enhance market competitiveness.

Mooncake is one of the most important product for client. This series target audience is young generation, our mission is given a fresh and premium image to catch their eyes and have interested in traditional food

This designs a packaging aiming to find the balance between traditional festival atmosphere and design sense. In Lave Custard Mooncake serie, we took the full moon as the concept inspiration, through different Mid-Autumn festival elements such as rabbit, clouds, flowers, etc., to form a circle of delicate pattern to symbolise the reunion of the family. Fresh and light colour tone given a young breath and Its exquisite graphic design makes it the perfect gift in this festival.

Given a new image to this product series, successfully given a new look to attracted young conusmers, as well as increase sales.