Snowbeer is a famous brewery brand in China, ranking the first on sales volume for many years. The company has many different product lines and Bing Hun is one of them and it is shaped to be a draft level with the price around 1.5 USD. So the client strive for a good package for their product to get a bigger the market. They found us.
The brand’s name of Snow Beer suggests the feeling of coolness and ice. We were then inspired by a classic architecture of Chinese style, Hall of Supreme Harmony. and an ancient poetic line, “Snow falls in Changan”. By symbolizing the brand into a pattern, we created the hexagonal emblem through illustrating a snowy world in Changan, where the natural view, the ancient building and the LOGO are elaborated with the method of joint-use of graph. We depict sport, travel, and nature so consumers will be impressed with the association and memory about snow. At the lower part, the mosaic process of the poetic scene accomplishes the graphic design, which is thus both static and dynamic, ancient and modern, featured and panoptic. The color in use is called Marrs Green, the most popular color in the world, which matches greatly with the background of the brand, Chinese most popular brewery brand.
The client is content with the design and they are now producing and launching the products.