The Art Center College of Design prepares students for careers in fields like transportation design, graphic design, film, and illustration - so they can spend their life doing what
they truly love. And when you do what you love, it doesn’t feel like work. So we asked potential students, “Why Work for a Living?” in a series of wildpostings that presented the bleak alternative to going to Art Center, leading to a 20% increase in visits
to the website where they could find out more about the school.