ZETA it's an independent newspaper in Tijuana Mexico that dedicate their journalism to publish the absolute truth about government corruption, cartel endeavors and other criminal matters. Several journalist including the tow owners-directors has been fatally shot or wounded.

ZETA needed a poster to promote their print media to express the risks of journalism in Mexico and reflect that in a visual matter.

We created an illustration that reflects ZETA journalism trajectory, the threats they constantly live in "under the gun", and the blood they have spilled to bring the truth too light.

The posters were well received. We increased our readership and our readers were more conscious and respectful of ZETA daily work.