Blé makes real bread and cakes. In its new shop designed by the architects Claudio Silvestrin and Giullana Salmaso, the emphasis is on details and the creation of high quality exquisite flavours. Recently, Blé designed and created macarons inspired by Mediterranean flavours with exceptional results. Savoury, original, with excellent raw ingredients that hold their own, but with never-seen-before fillings. The five savoury flavours are complemented by a sixth, sweet, surprise.
To promote the six new flavours, six individual characters were designed following a modern approach, six "M"s, one for each different flavour and colour. Printed as cards they represent the special Macarons of Blé.
These six original designed letters printed as gift cards reflect the premium quality of the product.