Moonee Valley Park is a pioneering transformation of a historic racecourse into an urban village that will ultimately deliver 2,000 new dwellings comprising of townhouses and apartments, as well as cafes, shops and leisure areas that will be integrated with green spaces. The site will also include retail and entertainment facilities, commercial office space and community and wellbeing spaces.
CGI illustrations were central to the brand. They sum up the different lifestyle opportunities within Mooneey Valley Park. They visually articulate the active lifestyle, food and events and village aspects (retail, F&B) that will be at your fingertips and reinforce the MV symbol throughout.
The first residential stage, Feehan Row, was launched September 2019.