Given a client, create a new and innovative packaging for their product.
I decided to go along with the approach of clean packaging to correlate with the disinfecting properties of the product. After researching more in depth about Purell, I discovered their fight for a cleaner planet and want to save the planet. To go along with this, I used a paper based bottle to reduce the use of plastic. I used simple icons to differentiate the types of sanitizers as well as colors. While changing the pump as well as some of the information to black to help it stand out on the shelves.