Develop a brand identity for a series of online and in-person intensive camps to learn how to be a futurist, lead by a spark plug of a human and futurist Rebecca Ryan. Futurists camp trains attendees to develop foresight and create brighter futures. A logo needed to capture the incredible energy of Rebecca and the electric experience this camp has delivered for in person attendees. This electricity now needed to be captured and harnessed to attract online attendees and still be refined enough to represent this very organized and cerebral approach to the planning.

We worked to create a logo that embodies the value of going to a Futurist Camp and communicate the impact on attendees. In this case that value and the energy of this event was represented literally - like a lightning bolt to your brain. The logo also needed to be a badge of honor and something the passionate and committed change-makers attending would be proud to wear on hats, tees and on a frameable certificate of completion.

The conference hosts reported that the first ever online camp sold out in record time.