Every year, SIFF serves up hundreds of cinematic delights for eager audiences to sink their eyes into. But have you ever wondered what goes on behind-the-scenes of successfully dishing out such an assortment of films that satisfy the diverse tastes of thousands of festival-goers? Wonder no more.
Approach
Cinema Served Hot takes us into the kitchen to reveal all of the ingredients that go into making SIFF 2019. To get people excited for the festival, we wanted to show them how it’s made. A behind-the-scenes look. We used food prep as a visual metaphor to show all the “ingredients” of iconic movies. We built a series of film references as culinary dioramas, all done practically. And we sampled audio from the corresponding films for the music track.
Results
In the poster, the viewer encounters an army of hardworking hands whipping up your favorite theatrical treats using iconic film props, characters, references, and more. The finished dish? The year's most enticing, international cuisine of cinema delivered hot into Seattle theaters.
